Associate Marketing Manager

Tried and True Media (TNT) | Remote | Reports to Director of Sales & Marketing

About TNT

We're a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1B in sales for our clients since 2017. We run The Scaling Lab podcast and publish weekly insights on what's actually working in DTC growth.

The role

You own TNT's full agency-side content engine. Every newsletter, podcast episode, LinkedIn post, lead magnet, and case study deck that drives leads into the agency and our pipeline runs through you. This is a builder seat, not a coordinator role — you ship the work, you don't delegate it.

You report to the Director of Sales & Marketing and work closely with our editing team, performance team, and sales pipeline.

What you'll own

Lead generation

• Scaling Secrets newsletter — writing, sending, growing the list

• LinkedIn organic content and paid ads

• Pillar SEO content and gated content offers

• Lead magnet production end-to-end

Podcast (The Scaling Lab)

• Episode planning, guest pipeline, outlines

• Final QA on edited episodes before publish

• Social clip selection and review

• Thumbnails, descriptions, blog versions, cross-platform scheduling

• Editing itself is handled by our editing team — not your responsibility.

CRM & automation

• Extending our welcome series, segmentation, and tagging

• Building new opt-in flows for fresh resources

Strategy & operations

• Quarterly strategy planning and end-of-quarter reporting

• Marketing project on-time delivery

• Synthesizing client wins from the performance team into sales-ready case study decks

What you'll be measured on

• SQLs delivered to the sales team

• Pipeline contribution from campaigns (organic and paid)

• Newsletter list growth

• Project on-time delivery

Must-haves

• 3+ years marketing experience, ideally agency or DTC

• Professional written English fluency — you'll write copy across the website, newsletter, LinkedIn, gated content, and ad creative

• Spoken English clarity sufficient for sync and async work with a US-based team

• Demonstrated end-to-end campaign ownership — you've taken initiatives from strategy through execution to measurable outcomes, not just supported pieces of someone else's plan

• Performance marketing literacy — you understand conversion rates, CAC, LTV, and the marketing-to-sales funnel without needing to be taught, and you attribute your work to outcomes, not just activity

• AI fluency in content workflow — ChatGPT or Claude is part of your daily process, not an experiment

• Cross-functional fluency — you've worked across sales, product, performance, or leadership stakeholders and can coordinate without hand-holding

• Project management discipline — you keep multiple workstreams on schedule

Nice-to-haves

• DTC supplement, health & wellness, or wellness brand experience

• Direct response / VSL funnel experience

• Custom GPTs, prompt libraries, or AI workflows you've built (not just used)

• CRM hands-on with GoHighLevel, HubSpot, or Salesforce — automations, tagging, opt-in flows

• Sales or BDR background

• Podcast or video editing skills (useful as backup)

Hours: Part-time to Full-time Opportunity, 8:00am-5:00pm EST